At Autograph Estate Agents, we pride ourselves on using state-of-the-art technology combined with a traditional hands on approach. That’s why we think social media is a vital tool in marketing – it gives you the ability to reach a wide audience of people with very little effort. So, here are our top tips on how to use social media to sell your house.
From students to pensioners, Facebook is the most popular social media site on the internet. Take advantage of the 1.4 billion users worldwide and have your house viewed on the most downloaded app ever. Create a Facebook page dedicated to selling your house, include links to the estate agent’s website and fill it with good-quality photos. Share your page with your friends and encourage them to like and share it too. This will open up a whole network of people that might be interested in your house. By including precise locations on your page, you will be able to target a wide-range of people both locally and looking to move to your area.
Blogging isn’t just for hip-teens to broadcast their travel adventures, you can do it too! Create a blog about selling your home and make sure to update it on a regular basis. Advertise your blog on your social media platforms to get as many people interested as you can. This blog is not only a chance to show a house but a home. Don’t be afraid to showcase how wonderful your kitchen might be for dinner parties or highlight the wonders of your garden. This is a chance to really market your house in the way you want. Whilst you can’t do the good ol’ cookies in the oven trick over the internet, there are still plenty of ways to show that your house is an ideal home.
Young, first-time buyers looking to get onto the housing market have the most demand for housing right now. So tap into this audience by using sites such as Instagram. Browse some of the current hashtags related to homes and properties to get an idea what appeals most. After gaining some inspiration, upload your own pictures. Remember, there’s a reason they say a picture paints a thousand words! High quality pictures will give viewers a feel for your house in a way words never will.
While Pinterest doesn’t have as many users as other social media counterparts, it may be one of the most relevant for your target market. Some of the most popular topics used on Pinterest are ‘property’, ‘architecture’ and ‘furniture’, which are perfect for you! Look at current Pinterest boards set in your local area – mainly ones that you can collaborate with so you can sprinkle pictures of your own house on to them. Your aim should be to build a digital community, so make sure to look at other people’s boards. Even if you can’t add to them, comment and engage with users to drive traffic to your own page.
So, if you’re looking to sell your house, have a go at trying some of these top tips. For more advice on how to generate more interest in your property quickly and easily, get in touch today!